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How to Rake in Internet Cash: Advice from Ben Franklin

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If you want to know how to rake in Internet cash, there are many different routes you can take. While some of them will leave you with a stable and reputable online business, others will have you exploiting loopholes online in order to make a quick buck. Which should you choose? Perhaps you should take Ben Franklin’s advice.

Although he died long before the Internet was even conceived of, his advice still rings true today. One of my personal favorites from his vast body of wisdom is “A good conscience is a continual Christmas.” I believe that it holds true for many pursuits in life, but especially in Internet marketing.

In Internet marketing your “Christmas” can come in two different forms, much like the holiday itself. For most grown-ups, Christmas means feeling good and being happy. For kids, Christmas is all about the presents. Fortunately, when you own your online business and you act ethically you can experience both types of Christmas from your business.

Due to the nature of online business, there are plenty of opportunities for people to take actions that are a little bit shady or downright unethical. There is a lot of anonymity that comes with working online and many people use this opportunity to take steps that they wouldn’t if they had to look their customers in the face. In fact, there are even a selection of techniques called “black hat” techniques that exploit search engines and website visitors.

Although these techniques can and do work, that’s no way to run a business that you can take pride in. If you are making money off of taking advantage of others, it will only be a matter of time until your conscience creeps in and reminds you that what you are doing isn’t right. Do you really want to try to live with yourself by building a business on unscrupulous techniques?

Even if you don’t have a small voice inside telling you that black hat techniques aren’t the way to go, look at things from a more practical stand point. When you build your business ethically, you will see long term results from your websites. This is a continual Christmas because you’ll earn money from your business again and again.

“White hat” techniques help you build your business on a solid foundation. If you want to have a long term business online, your reputation is going to be very important. You can protect your reputation by using methods that respect your website visitors.

If you use black hat techniques, you’ll burn bridges with your target market. They’ll quickly learn that you and your websites shouldn’t be trusted. You’ll miss out on future sales because they won’t come back and visit your site.

However, if you build your business with ethical methods based on solid business principles, you’ll see return business and be able to make several sales from the same group of people time and time again. You’ll also be able to feel great about your business and take pride in what you do.

Dan Higby is the author of eBiz Snap a free newsletter for online marketers of all experience levels. Receive your own complimentary copy of eBiz Snap News Letter and find out more about ethical online business practices. We use and test what we recommend.

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13 I can do all things through Christ who strengthens me.
Philippians 4:13 KJV
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