If you want to start a business of patio accessories, you can start selling patio umbrellas, patio furniture, patio heaters and even patio cushions. All these items are very much needed in the patios these days. More and more people are partying in the outdoors these days and this has boasted the sales of patio heaters and patio umbrellas. If you are striving to be a dealer of some good patio items, you need to be aware of best brands of patio items.
When stocking up the patio items, you need to have a mix of good brands and not so good brands. The local brands which are also in good demand because of the low price. As a patio dealer, you need to pay special attention on the advertising of your patio items. In addition to the advertisements in the local newspapers, you can also give some good advertisements in the yellow pages. Most people feel that the yellow pages have become extinct, but the fact is that it still remains a good and viable advertisement option.
Check out the rates of the advertisements for the yellow pages and give as much details as possible. When a prospective buyer opens the yellow pages, he or she looks for names, telephone numbers, and addresses of the patio dealers. By and large, they would first call up the patio dealers that are very close to their house and then visit the patio showrooms. At the patio store, where you will be displaying the patio items such as the wicker patio furniture, you need to give a lot of stress on visibility.
People have a tendency to see the price tag and select the patio items. So, make sure that you don’t keep price tags of the very expensive patio items. Also, you will need a strong sales staff to convert the prospective buyers to customers. You will have to give special training to the sales staff and make sure that they are kept informed about the change in rates and special offers. During the off season sale, you can try some good advertising campaigns that will attract the customers.
Just reducing the prices is not sufficient these days. You need to send the right message to the customer. Most prospective buyers would see the quality and then ask for the price. During promotional campaigns, you can have some small gifts to attract the prospective customers. When giving advertisements, make sure that you give all the details of the gifts and also take some legal advice before having any gift scheme. You can couple the patio items so that you can boost the sales of a non running item.
For example, if the patio heater is selling like hot cakes, you can attach a commercial patio umbrella to the patio heater. Also, see to it that you raise the price a little bit to accommodate the price of the patio umbrella. Although, this may seem very easy, you will have to do a small research in the buying patterns of consumers. Some consumers are attracted to the word “Free”. So, whenever such customers see the word Free, they would jump to buy the patio item that has the offer.
Good patio dealers always ensure that their prospective buyers are satisfied. The sale of a patio item may not happen in a single day. As a patio dealer, you need to be very patient and encourage your sales staff to do better each day. Before the patio store opens up, you will have to talk to each and every patio sales staff and tell them the objective. You may also have to reward the sales executives who are doing a good job. Selling patio items is not easy and as a patio dealer, you need to understand this.
There are several tips and guides to be a better patio dealer. You need to follow all the conventional methods for selling the patio items. When patio items are not getting sold, you need to review your current strategy and check out the problems. Identify the ways in which you can make the sale of the patio items. If possible, take some expert advice and boost your sales in time.